Why Do I Need to be involved in Social Media Networks?

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People love to share their experiences, passions and memories with like-minded people. Social media platforms provide the perfect conduit for creating those connections.  Thirty four percent of on-line users post their comments/opinions about a product and/or brand on a social media platform.  Thirty six percent on on-line users think more positively about businesses that are present & visible on a social media platform.  What all of this amounts to is, even if business owners do not fully understand the concept of  utilizing social media as a marketing tool, we need to fully understand that we {business owners} are no longer totally in control of what is being said about our businesses.  This being said, business owners need to plan a strategy around social media networks that involves their active engagement and participation.

Your business needs to be 'PART OF THE CONVERSATION'