“It wasn’t our intent for the social media guidelines to be as far-reaching as the current wording would indicate,” says CCL spokeswoman Jennifer de la Cruz.
“We are re-examining the wording and will be making some adjustments so it is more clearly explained what requires written approval and what doesn’t.”
In the policy, as it is presently written, Carnival Cruise Lines intends to introduce a new travel agency policy that bars partners from using any Carnival trademark or intellectual property on Twitter, Facebook, YouTube, MySpace, LinkedIn or a blog – any social media website, really – without prior written approval.
Although de la Cruz is not certain how Carnival Corp's other North American brands will respond to the amendment, she states that the amendments will apply for CCL's policy only.
“Clearly, the wording was over-reaching and that wasn’t our intent,” de la Cruz says, adding that the travel news site, Tnooz's, story spurred the about-face.
As per an article on this same subject by Dennis Schaal, a writer for Tnooz, "CCL has long restricted travel agents’ use of trademarks in marketing and promotional materials, in part to clamp down on unauthorized discounting. Transitioning that policy to social media is where the cruise line apparently ran into some problems".
While it’s understandable that Carnival would want their partners to be transparent about the relationship they have with the Carnival online, does this policy go too far?
What's your thoughts? I like to hear them?
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