Is Your Social Media Campaign Segmented?

photo via here::special thanx

Most companies would not implement the same marketing campaign to a 25-year old as they would to a 70 year old.  So why aren't companies exercising the same diligence when implementing a social media marketing campaign?

It can be said that one reason most company's marketing campaigns fail is because they segment customers by the age demographic instead of generation. Have you ever purchased media by the demo age 25-54 or 50 plus? Both of these demographics consist of three distinct generations ( Boomer, Generation X and the Echo Boomer) all of whom like different products and services and who are motivated to purchase for very different reasons.

Just like all of your company's marketing strategies, your social media marketing strategies should  provide a generational breakdown of your customer database as well as an analysis of your overall target markets. This process yields a solid plan of action by defining who your market is, how best to reach them, and how to craft a message specifically designed to increase conversions for each specific generation.  Understanding how generations, not just demographics, respond will assist you in successfully market the same product or service simultaneously to different generations (without alienating any one generation), by appealing to their mindset.


How to make it happen?  Get involved with your community.  Be transparent about your business/brand.  Learn all that you can about their business/brand. Learn what makes their generations unique, study their mindsets, and the influence they have on each other.

 Rock solid target market research has always proven to yield the information needed to effectively target generational mindsets and get you on the road to a successful social media campaign.

How much does generational research play into your company's marketing/advertising campaign?
Let's talk.