McDonald's names Rick Wion as its first director of social media. A founding member of the McDonald's Digital Task Force, Wion is no stranger to social media. He has been handling projects for McDonalds since 2006.
Reporting to director-external communications/public relations, Heather Oldani- Mr Wion's immediate social media goals are threefold:: manage customer issues, build the business and to extend outreach to target groups. After a year of devising a dedicated social -media strategy, establishing a method of determining ROI in social media communities and assessing opportunities, the decision was made to have someone one hundred percent dedicated to their social media marketing plan.
Does your company have a dedicated social media department? What are your social media goals?
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