Twitter Ads?

It's been four years since the launch of Twitter and the inevitable has finally happened.  Due to roll out Tuesday - Advertising on Twitter.    Tagged as  "Promo Tweets", ads will appear first in search results, soon to be followed by appearances in use feeds.  Leaving no Twitter corner unturned, the ads will eventually be seen, not only on Twitter (dot) com, but also on TweetDeck, Twhirl, TwitterBerry and Tweetie. 

According to Michael Learnmonth over at Advertising Age - "initially, Twitter's version of keyword ads will appear only on searches conducted on its website; users will start seeing those Tuesday afternoon. A single ad will appear at the top of a search. That ad is itself a tweet, and users can "re-tweet" the ad to pass it around, make the ad a favorite or reply to it". 

"Twitter has been testing promoted tweets internally for months, and once they're released to the public, Twitter will closely watch how they perform. Initially, advertisers will bid on keywords on a cost-per-thousand basis, but Twitter is developing a performance model that could be the basis for pricing based on a metric called "resonance" -- impact judged on how much a tweet is passed around, marked as a favorite or how often a user clicks through a posted link. Ads that perform well will stay in the system; ads that don't rise above the resonance score of a typical tweet from a marketer will fall out. Ultimately, Mr. Costolo wants marketers to pay for ads based on the lift in resonance over a standard tweet".

Twitter is rolling out promoted tweets slowly over the course of the year; initially on Twitter.com, and then to Twitter clients, which can include the ads and get a cut of the revenue. Ultimately, Twitter could syndicate results to Google or Bing, though no deal is close to making that happen.  The promoted tweet is one of three streams of revenue Twitter will have available, including a data fee from search engines indexing Twitter in real time, such as Google, Yahoo and Bing, and the coming "professional accounts." Professional accounts will include the ability to have multiple users on one account -- much like some of the clients such as CoTweet do today -- plus a dashboard that shows what's happening with a brand on Twitter and integration with promoted tweets".

What's your thoughts?  Do you think that you will be 'Promo Tweeting'?

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