Web marketing - Oh what a tangled web we weave! The road to mastering the strategies that drive traffic (read-clients) to your site can be a seemingly endless trek. Each strategy, has its own unique elements that create its own set of challenges. This can definitely be said about Search Engine Optimization (SEO). SEO requires that you think about the signals that the content and the structure of your site sends to your audience. For most of us, this a different way of thinking. In order to get human searchers to your site, your site must speak the language that search engines value and understand.
In an attempt to have your site found by 'the humans', here are three SEO Do's::
DO Speak Your Audience's Language
Make certain that the 'tags' that you use, are in the language of the human searching for your site. Your site has a brand that you are marketing. Your brand represents the style, or way of talking about your product/service. The language of your audience should be mimicked in the tags that you use on your site(s). The closer that you match the language of your site(s) with your audience, the easier you will be found by them.
Because search engines have access to a infinite amount of information. From URL's, registration and hosting information. Search engines can see every domain, especially when they are linked to one another. That being said, steer clear of attempts to use CSS code to hide keyword-rich SEO content.
Do Design 'Crawable' NavigationSearch engines can not 'see' site content that appear on your site as images, video and/or flash. What they do 'see' is plain text and HTML. Javascript, cookies, filtering drop-downs, forms or CSS are unrecognizable. If the search engine can not understand the information on your site's page(s) and/or how to navigate through the site the pages do not 'crawl'. Inability to 'crawl' ultimately results in no traffic to your site.
The tags that you choose to use to brand your site(s) send strong signals to the search engines. The closer that your tags mimick the language of your audience, the easier it will be for them to find you. Give your site/page the best chance of being found by remember that language is key.
What SEO strategies are you using? What has worked? What has not?
Share your successes and challenges.
Let's talk...
The tags that you choose to use to brand your site(s) send strong signals to the search engines. The closer that your tags mimick the language of your audience, the easier it will be for them to find you. Give your site/page the best chance of being found by remember that language is key.
What SEO strategies are you using? What has worked? What has not?
Share your successes and challenges.
Let's talk...
2 comments:
The backbone of any of our SEO strategies is keyword research. You may THINK someone searches for a certain word to find you- but until you research this you are throwing darts. Also- there are many missed opportunities that we find for our clients when we conduct this research- keywords that your competitors sisn't take the time to find which have high search volumne
Hey Kathleen,
You are absolutely correct. Before deciding on content, link architecture and the like, the first port-of-call is the keyword research tools that will help with identification of the best keywords to target SEO initiatives. Keyword research should be, both, qualitative and quantitative.
The qualitative aspect of key research is especially helpful in building out a broad seed list.The emphasis is on uncovering as many base terms and modifiers as possible from which more in depth research will arise.
The quantitative aspect reports on keyword search volumes on one or multiple search engines. Although not exact, they do bring a relative demand relationship to our keyword pool.
Also, in keyword research, we have to remember to gauge how competitive the keyword is before targeting it. No point expending energy chasing an unattainable goal.
I find that a good keyword list should start, simultaneously, broad and with great depth. Only then does the process of filtering and narrowing come into play.
Undoubtly, investing in a gifted professional SEO practitioner, is a 'must have' for all entrepreneurs who engage in on-line marketing.
Thanks for the conversation.
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